ITG CONCEPT POLISHER
Expert Concept Development
Sharpen your concepts with outside expertise.
When your team has great ideas but needs them refined for testing, ITG CONCEPT POLISHER delivers professionally written concepts that break through the Curse of Knowledge. Our expert concept writers bring an outside perspective to transform draft ideas into clear, compelling, test-ready formats in days.
Turn Internal Ideas into Test-Ready, Consumer-Friendly Language.
ITG’s experienced Facilitators apply consumer-centric writing principles to push your ideas past organizational and technical thinking and stretch them into their full potential. We ensure every concept creates an emotional connection and provides sharp reasons to believe, crafting ideas that resonate because they’re written through an outside lens. Plus, our quick turnaround times mean you keep your forward momentum while crossing other tasks off your to-do list.
DOWNLOAD THE CONCEPT POLISHER OVERVIEW
What To Expect
Expert Concept Writing
We deliver concepts that are clear, consistent, compelling, and concise, ensuring every ideas is given its best chance to succeed in testing.
Fast Turnaround
Send us your ideas, and we return test-ready concepts in days. Our simple hand-off process removes bottlenecks so you can keep your project moving.
Flexible Format Options
Whether you need full concepts, idea statements, or custom formats, ITG adapts the output to match your testing and development needs.
An Unbiased Lens
We strip away internal acronyms and assumptions, ensuring your concepts are written purely from the consumer’s point of view.
ITG CONCEPT POLISHER OPTIONS
Single Project Concept Polisher
Transform your draft ideas and statements into professionally written, test-ready concepts. Perfect for refining outputs from internal ideation sessions or preparing ideas for consumer testing.
Concept Polisher “All You Can Eat”
Power through ongoing concept development with unlimited polishing over 3, 6, or 12 months. We'll craft and refine your ideas throughout that period, ensuring continuous pipeline readiness.
Example Formats & Output
The Concept Format
Travel Rewards Card
Enjoy smooth sailing, wherever your travels take you.
Traveling can sometimes be overwhelming and take away from the fun of the adventure.
Now with the Travel Rewards Card, you get a credit card that ensures all your travel needs are taken care of.
This travel rewards credit card program lets you earn points for every dollar you spend. Plus, anytime you book your travel using the Travel Rewards Card, you will receive access to a wide variety of services, including:
•24/7 travel concierge service.
•Reimbursement of travel-related fees.
•Trip and luggage insurance.
•App that offers recommendations at your destination.
The Travel Rewards Card — For peace of mind on every adventure.
The Idea Statement Format
Travel Rewards Card - This is a new travel rewards credit card program that gives you a stress-free travel experience so you can focus on enjoying your time away from home. With every swipe, you earn travel rewards that go beyond just traditional points, with real-time services like 24/7 travel concierge access, trip and luggage insurance, destination-based itinerary ideas and more. Just spend, earn and enjoy peace of mind wherever your life takes you.