GO BEYOND TRADITIONAL EXPLORATORY QUALITATIVE.
Go beyond traditional exploratory qualitative with ITG IGNITE®. Using creative methodologies, IGNITE uncovers the emotional roots of consumer behavior through direct interaction.
Our teams of expert Facilitators design sessions and debriefs to enable decision making. With face-to-face interaction with Creative Consumers® associates and dedicated time to debrief learning and considerations, your team leaves with decisions made and not only reports to discuss.
Kickstart your research with ITG IGNITE® and leave with real insight.
NEW in 2025! ITG’s Product Category Deep Dive with Creative Consumers® associates
Gain a deeper understanding of your market through the eyes and ears of leading-edge, savvy, and articulate consumers. This new service from ITG deploys Creative Consumers® associates into the marketplace to get you consumer-oriented recon on the products or services that exist in your category.
How it works: Creative Consumers® associates spend 6 hours visiting multiple channels to uncover products in your category that are both mainstream and emerging. Compiling photos and captions that explain how the products caught their attention, consumers map the products together in a way that brings the consumer-product lens to life. Plus, with a budget to buy 5-6 products and bring them home to experience, you’ll get competitive feedback directly from your consumers, along with ways of improving the experience. The exploration ends with an idea generation exercise specifically focused on your brand.
IGNITION STORIES
Facilitators discuss favorite recent ITG IGNITE project designs.
A two-part ITG Ignite story with Gen Z consumers, this engagement was focused on identifying what brands can do that resonates with teenagers.
20 consumers completed an Inspire® Consumer Insight Accelerator survey around their sleep habits, uploading unique images to bring their answers to life. The survey went hand-in-hand with a consumer homework assignment, resulting in rich, new market opportunities for sleep products.
With an Expert Expansion and Creative Consumers® associates, this ITG Ignite story broadened the scope of possibilities through consumer insights and adjacent stimulus.
Using the Inspire® Consumer Insight Accelerator, we captured the emotions behind consumers’ lives with user-generated imagery. That output yielded unique opportunity spaces for future product development.