CREATIVE
CONSUMERS®
ASSOCIATES
Co-Create directly with your target consumers.
Experience Consumer Insights in High-Definition
Creative Consumers® associates aren't your typical research participants. They bring vivid creativity to new product ideations, communications and language development, opportunity exploration, and more.
While traditional consumers might struggle to articulate their thoughts or get lost in focus group dynamics, Creative Consumers® associates see innovation challenges in full color.
They highlight nuances that others miss, shade in emotional details that data can't capture, and illuminate opportunities through their unique perspectives.
Each consumer brings a vibrant ability to translate complex feelings into coherent insights that resonate immediately with innovation teams.
Full Spectrum Innovation
ITG Gives Your Consumers a Seat at the Table
Creative Consumers® associates bring insights to life in real time.
In ITG’s Consumer-Integrated Innovation:
Business expertise meets consumer creativity in one room.
Consumers become innovation partners, not research subjects.
Unfiltered consumer perspectives drive every idea.
Insights are brought to life in real time.
What Makes Creative Consumers® associates Different
Creative Consumers® associates don’t just match your target specs. They are trained in innovative thinking techniques, ready to collaborate with your team.
Screened for Creative Aptitude
Each consumer is evaluated using ITG's proprietary measures of creativity, articulation, and group effectiveness before selection.
Trained for Innovation and Co-Creation
Multi-day training in ITG's innovation methodology prepares them to generate novel ideas while sharing the emotional roots of their behavior.
Built for Speed and Substance
Equipped to generate ideas quickly while maintaining creative energy throughout intensive co-creation sessions.
Blending Business Expertise with Consumer Creativity
Your team has talent and a foundational understanding of your brand.
Creative Consumers® associates bring creative firepower and unique perspectives.
Strategic Consumer Recruiting
We recruit Creative Consumers® associates who reflect your target specifications for every engagement.
Direct Co-Creation Sessions
Your team collaborates face-to-face with Creative Consumers® associates through facilitated activities designed to generate ideas while highlighting emotional drivers.
Consumer-Centric Innovations
Every idea emerges from real consumer needs, desires, and insights, ensuring ideas naturally resonate with your audience.
A Palette of Engagement Options with Creative Consumers® Associates
Flexible engagement options designed around your innovation goals.
ITG ACCELERATE®
New Product & Service Development
Turn the pressure to innovate into your competitive advantage. With Creative Consumers® associates co-creating alongside you for a burst of inspiration, you can generate test-ready concepts in days rather than months, .
ITG EXCITE®
Communications & Messaging
Stop guessing what resonates. Creative Consumers® associates act as your creative partners, helping you build positioning, claims, and campaigns that land naturally because your actual audience helped shape every word from the start.
ITG IGNITE®
Consumer Research with a Creative Twist
Find the market opportunities your competitors miss. By working directly with Creative Consumers® associates, you dig past surface answers to uncover hidden emotional drivers—leaving with clear strategic direction, not just another report to interpret.
ITG SPARK™
Rapid Consumer Access
Access consumer inspiration on demand. Connect directly with articulate Creative Consumers® associates in a seamless online format. Perfect for rapid feedback, gut checks, or injecting an authentic voice into your meetings without the complex logistics.
Custom Consumer Recruits
Consumer co-creation, no matter how niche your target.
We create customized co-creation teams for any audience—from rare condition patients to healthcare specialists and B2B professionals. Each recruit receives a compressed creativity training, enabling fast insight exploration and idea generation with difficult-to-access segments.
Meet our Creative Consumers® associates
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Juliet B.
GEN Z - VA
FAVORITE PROJECT: “In a food project, one of our exercises involved using pictures to show how I feel about cooking at home! This allowed me to better express my experience in my kitchen.”
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Akia W.B.
MILLENNIAL - MD
WHEN DO YOU FEEL CREATIVE?: “I feel most creative when I am able to complete something the way in which I feel it can be best delivered. To me creativity is about freedom of expression!“
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Kory G.
MILLENIAL - NY
FAVORITE EXERCISE: “I think I’ve enjoyed every homework exercise and excursion, but any creative expression is my favorite. Not just for the space to create, but to see what others create. Each creative consumer’s expression is always unique, and great stim!”
Because our Creative Consumers® associates live normal lives, they also do normal people things—with a creative twist! Get to know some of our CCs with these amazing videos below!
See how Texas-based CC, Christopher, re-creates a hot yoga studio in his bathroom at home.
Creative Consumers® associate Brian discusses how he stays creative by changing his perspectives and physical movement.
Our awesome CC Jenn recommends getting outside when working from home, and shares other tips for staying creative and comfortable.
Creative Consumers® associate Kerime shows how to shimmy new ideas to fruition by dancing her way through a work break.
Creative Consumers® associate Seniz explains how she makes the most of physical movement to boost her creativity.