ITG SPARK™
Quick online access to Creative Consumers® associates.
When you need consumer inspiration fast, ITG SPARK™ connects you directly to articulate Creative Consumers® associates in a turnkey online format. Perfect for rapid feedback, focused insights, or bringing authentic consumer voices into your team meetings.
Spark Insights When Time Is Essential
Not every consumer question needs a full research engagement. ITG SPARK™ gives you direct access to exceptionally articulate Creative Consumers® associates for quick bursts of inspiration, rapid concept feedback, or reflections on consumer life and behavior. Navigate through the consumer mind without the complexity of facilitated sessions, getting thoughtful, creative responses that bring your research to life in whatever phase of development you're working in.
What To Expect
Direct Consumer Access
Connect directly with trained Creative Consumers® associates who provide articulate, thoughtful responses without the need for moderated sessions or complex logistics.
Turnkey Online Format
Simple online engagements designed for quick deployment and rapid turnaround, perfect when you need consumer input on tight timelines or emerging questions.
Flexible Topic Focus
Ideal for focused topics that don't require full research studies, from concept feedback to lifestyle insights to competitive perceptions.
Authentic Consumer Voices
Creative Consumers® associates bring the same articulate, creative perspectives that power ITG's major services, delivered in a streamlined format.
Quick Concept Feedback
Get rapid consumer reactions to early ideas, product concepts, or marketing approaches when you need fast directional input to keep projects moving.
ITG SPARK™ Engagement Options
Online Home Visits
Virtual consumer home tours and lifestyle insights that reveal authentic usage contexts and category behaviors in natural environments.
Idea Improvement
Small-format consumer input to refine existing concepts, optimize messaging elements, or enhance product features before larger investments.
Consumer Voice in Meetings
Bring authentic consumer perspectives into team discussions, strategy sessions, or stakeholder presentations with real consumer insights.
Rapid Market Pulse
Quick checks on emerging trends, competitor perceptions, or category shifts when you need consumer perspective but not full research studies.
Team Inspiration Sessions
Inject consumer insights into brainstorming or planning sessions to ground creative thinking in real consumer perspectives and experiences.