Meet the ITG Innovation Team

Transforming your team’s creative potential into tangible innovation.

WBENC Women's Business Enterprise certified logo.

ITG is proud to be a WBENC-Certified Women’s Business Enterprise. This certification recognizes our continued commitment to empowering women in business, which we believe is a catalyst for driving meaningful innovation within and across organizations.

Creative Process Designers & Facilitators

ITG’s team of expert Facilitators transform the innovation potential of Fortune 500 companies. With decades of experience facilitating innovation workshops for the world's leading brands, our team of expert Facilitators bring proven methodologies, consumer co-creation expertise, and strategic thinking to every engagement. Whether you’re developing new product concepts, refining communications strategy, or building internal innovation capabilities, ITG’s Facilitators guide your team through creative processes that deliver actionable results in days, not months.

Innovation Workshop Architects

ITG Facilitators design custom innovation workshops tailored to your specific business challenge, whether that’s new product development, communications strategy, consumer research, or strategic planning. They bring cross-category expertise that enables fresh approaches beyond your industry’s conventional thinking.

Consumer Co-Creation Specialists

Your Facilitator orchestrates direct collaboration between your team and trained Creative Consumers® associates, ensuring insights are infused into every possibility in real-time. This expertise in true consumer co-creation distinguishes ITG’s approach from traditional market research.

Creative Energy & Momentum Experts

ITG Facilitators keep teams inspired and focused throughout intensive ideation workshops, managing group dynamics to boost engagement and creative flow. Using ITG’s 45+ years of experience in innovation, they guide teams through both divergent exploration and focused convergence, ensuring productive outcomes in every session.

Brilliant Concept Writers

ITG Facilitators write hundreds of test-ready concepts every year, covering a vast range of categories and target consumers. By blending the art and science of creative writing, they turn raw ideation output into testable concepts in as little as 24 hours, ensuring you maintain momentum and accelerate toward launch.

  • Dina Pancoast

    DINA PANCOAST

    PRESIDENT + PRINCIPAL

    CREATIVE PROCESS DESIGNER + FACILITATOR

    BIO

    EMAIL

  • Greg Cobb

    GREG COBB

    CEO + PRINCIPAL

    CREATIVE PROCESS DESIGNER + FACILITATOR

    BIO

    EMAIL

  • Beth Storz

    BETH STORZ

    PRINCIPAL

    CREATIVE PROCESS DESIGNER + FACILITATOR

    BIO

  • Adam Hansen

    ADAM HANSEN

    VP BEHAVIORAL INNOVATION™ + PRINCIPAL

    CREATIVE PROCESS DESIGNER + FACILITATOR

    BIO

  • Monica Grant

    MONICA GRANT

    CREATIVE PROCESS DESIGNER + FACILITATOR

    BIO

  • Tyler Thompson

    TYLER THOMPSON

    CREATIVE PROCESS DESIGNER + FACILITATOR

    BIO

Project Experience Team

Behind every engagement is our project experience team, ensuring seamless execution from project logistics to final deliverable.

Session Design & Logistics

Our operations team handles venue selection, Creative Consumers® associates recruitment, material preparation, and timeline coordination. This team makes things happen.

Rapid Deliverable Creation

We transform the raw workshop output into actionable reports and testable concepts, typically delivered within 5 business days of your session.

Insights Management and Organization

Our team captures and organizes all research inputs, consumer homework, and session outputs to ensure no valuable idea or insight is lost.

  • Alex Kopacek

    ALEX KOPACEK

    CHIEF TECHNOLOGY OFFICER

    BIO

  • Allyson Cooper

    ALLYSON COOPER

    SENIOR PROJECT MANAGER

    BIO

  • Jordan Peacock

    JORDAN PEACOCK

    CREATIVE CONSUMERS® ASSOCIATES PANEL RECRUITER

    BIO

  • Rob Gonzalez

    ROB GONZALEZ

    PROJECT MANAGER

    BIO

  • BECKY MCCRONE

    CREATIVE CONSUMERS® ASSOCIATES PANEL MANAGER

    BIO