Businesses and brands need to embrace risk, not run away from it. Adam Hansen takes a look at how a little bit of risk at the difference between risk in concept development vs. product development.

Businesses and brands need to embrace risk, not run away from it. Adam Hansen takes a look at how a little bit of risk at the front end of innovation can lead to a lot of reward in the end.

Using the example of gameshow $100,000 Pyramid, Innovation Process Facilitator Adam Hansen reminds us of the value in digging into the details in order to solve problems and conquer the Curse of Knowledge.

Despite the importance of insights, most people can't agree on what a good—or leverageable—insight is. Learn how to get to insights that have motivating power.

There is a time for focus groups in innovation and concept development. But when it comes to idea generation, you may need to look for more proactive consumers.