Data, data everywhere, but are you hearing your consumer speak? Data may provide focus and validation, but Consumer Immersion can put hearts and minds to the facts and figures.

Keep creativity alive in the modern day focus group. Here are the Big 3 creativity killers during focus groups.

Noise, focus, speed, subject. These are some of the photography metaphors Ideas To Go Facilitator, Greg Cobb, uses to illustrate important elements of a successful innovation project - and in turn, explains how a creative mindset can help uncover new thinking.

Starting with lots of ideas in ideation increases the odds that there are good ideas to work with. So don't be afraid of quantity—we find that it leads to quality.

Innovation Process Facilitator Greg Cobb explores rowing as a metaphor for brainstorming. Just as rowing is a surprisingly unnatural motion that benefits from coaching, brainstorming and ideation are learned behaviors that require the right techniques to be most effective.