BACKGROUND

Understanding that the out-of-pocket costs of healthcare have been on the rise in the US, Lash Group recognizes the importance of finding new and innovative solutions that ensure affordable access to therapy for patients. Seeking to incorporate the insights and pain points of patients in each new idea, Lash Group came to Ideas To Go to engage with Creative Patients within their target.

Employing the Behavioral Innovation™ approach, Ideas To Go facilitated a project that yielded hundreds of ideas and 7 prioritized concepts. The process started with identifying broad opportunity areas, based on insights from the Creative Patients. Ideas To Go facilitators then led custom-designed creative excursions to stretch the team’s thinking beyond the world of healthcare and into new territories. The external stimuli was brought back to healthcare to identify unique and relevant solutions. By setting the right physical and mental environment, hundreds of ideas were generated by Lash Group, each grounded in a patient insight.

The next day, Ideas To Go led the team from Lash Group through a rapid and focused concept development process, converging on over 300 ideas—and resulting in 7 professionally written concepts. To further optimize the ideas and ensure they incorporated the voice of the patient, Creative Patients reviewed each concept and provided a Forness® response. By focusing on the good first, then ways to improve each concept, the responses served as hyper-targeted ideations to expand the features and possibilities.

OBJECTIVE

Develop new ways to make medications and therapies more affordable and accessible for patients.

RESULT

New enhancements to evolve Lash Group's product offerings, and distinguish them from the current market.