Recognizing Hispanic-Owned Brands: Interviewing our Hispanic CCs
To welcome and celebrate Hispanic Heritage Month, we asked some of our Hispanic CCs to detail some of the especially innovative Hispanic-owned brands, products, and artists they love from their own perspectives.
Celebrating the Genuine: Consumers on Companies’ Pride
As June is observed around the world as Pride month, we wanted to seek out some of the positive initiatives companies have been making that our Creative Consumers® associates have taken note of.
The Empathy Trajectory: An Interview with AAPI Consumers
May is a time to recognize the histories and triumphs of Asian American and Pacific Islander cultures, so ITG has asked our AAPI CCs to share insight into their experience.
Elevating Black Voices in Innovation: A Discussion with Consumer
Watch ITG’s Creative Consumers® associates discuss their thoughts on the importance of inclusion and diversity in the innovation process. From the things brands are doing well to represent the black community, to their personal experiences in ITG projects, the insights and thoughtful responses from consumers shed light on the necessary reflections of representation from companies.
How To Leverage a Consumer Insight
Once you've got great consumer insights, what do you do with them? See how to make the most out of consumer insights to drive effective innovation and marketing.
The Gravity of Consumer Immersion
Data, data everywhere, but are you hearing your consumer speak? Data may provide focus and validation, but Consumer Immersion can put hearts and minds to the facts and figures.