The people have voted, and we have our winner to ITG's first ever Forness® Awards! The awards are meant to highlight creative ideas that made it to market.

Getting a passing concept through Nielsen’s BASES testing can be a challenge. Learn how to successfully beat the BASES beast during the market research phase.

Data, data everywhere, but are you hearing your consumer speak? Data may provide focus and validation, but Consumer Immersion can put hearts and minds to the facts and figures.

Whether you're marketing to Millennials or just want to understand them, these 6 Millennial insights will help you understand what they expect.

Introducing ITG's first ever Forness® Awards! We compiled a list of new products that qualify as "get fired" ideas: ideas a little too far out there.

Creative environments foster innovation. Whether it's at work or at home, here are 10 ways to make your environment more creative.