When it comes to concept writing, the right insight makes all the difference. Learn more about the art of writing good consumer insights, and how they can take your concept to the next level.

Anyone can be creative. It’s an art and a skill that can be taught and enhanced with practice. Here are the essential elements of creativity in idea generation.

Writing concepts can be difficult, requiring the right elements, formula and language. So what’s the best practice when it comes to concept writing?

Opportunity Discovery is a complicated task when it comes to expanding your business. Use these creativity tools the next time you're identifying opportunities.

Concept writing is both formulaic AND an art form—but finding the right balance between the two can be difficult. Here's the art and science of concept writing.

What is Negativity Bias? It means that bad outweighs the good. How does Negativity Bias affect innovation? Find out examples of Negativity Bias and more.